CLIENT
Kellogg's
AGENCY
InPress Porter Novelli
CHALLENGE
Develop a national campaign that reinforces Kellogg's commitment to addressing food security in Latin America and globally, centering around World Food Day. The campaign will leverage philanthropic initiatives and highlight Kellogg’s® Corn Flakes as a key brand ambassador to drive engagement and visibility.
INSIGHT
Kellogg aims to raise public awareness about World Food Day and foster engagement through an integrated campaign. The strategy balances emotional and practical actions, ensuring transparency throughout, and creates a community engaged around the issue of food security.
SOLUTION
// Proprietary Research
To increase brand awareness and align with its purpose of combating hunger, Kellogg will conduct local research with experts to identify the primary food needs in Brazil. The research will provide data to attract media attention and reinforce the brand's commitment to the cause.
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// OOH Actions
A public space activation will connect people to a greater cause, where their participation will translate into food donations. Consumers will also receive a token of appreciation for their engagement.
// Influencer Collaboration
A group of influencers will be engaged to broaden the conversation about the importance of World Food Day, educating the public and reinforcing the campaign’s message through content that links Kellogg’s mission to fighting hunger.